Multi-Touch Attribution in Online Ad CampaignsMulti-Touch Attribution in Online Ad Campaigns
In the evolving landscape of digital marketing, multi-touch attribution emerges as a key player. By tracking consumer interactions across multiple[...]
Tag: performance measurement
How to Calculate ROI from Online AdvertisingHow to Calculate ROI from Online Advertising
Calculating ROI from online advertising involves a simple formula: (Revenue - Cost) / Cost. Start by tracking your total revenue[...]